Job Profile
Job Title:
Online Fitness Group Instructor
$23-$28 per hour
We are looking for a driven and detail-oriented content creator to produce high-quality outputs that will boost growth of our company. The content creator will update existing material, generate new content and identify new ways to attract potential customers. You should also contribute to the shaping of our stylistic guidelines.
• 3+ years of professional writing experience
• 3+ years of content creation
• Four-year college degree or equivalent experience (specialized areas: Graphic Design, Marketing, Advertising, Communications)
• Experience working within social media platforms such as Facebook, Instagram, Instagram among others.
• A strong understanding of social media strategy and tactics
• Excellent grammar and writing skills
• Strong planning and organizational skills
• Highly motivated, able to take high-level direction and execute tasks with minimal guidance
• Conceptualize and execute content for all social channels, with clear understanding of how users engage with social creative across formats and platforms.
• Identify customers’ needs and recommend new topics
• Promote content on social networks and monitor engagement (e.g., comments and shares)
• Measure web traffic to content (e.g., conversion and bounce rates)
• Update our websites as needed
• Develop high-quality content across all social platforms including, but not limited to, Facebook, Instagram, YouTube, and Miami Mami website
• Leverage user-generated content as well as influencer-guided content as part of ongoing executions
• Understand performance and growth metrics and use the analytic findings to adjust creative for optimizing posts
• Identify opportunities and gaps in existing social content, provide recommendations on improvements and work to implement changes
• Propose real-time content based on trending social media conversations
• Proofread and edit for final copy, prior to publication
• Edit, resize, and add text to photographs/video for social media using the Adobe Creative Suite, and in-platform tools
• Stay up to date on the comings and goings of digital content and social media best practices

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